My biggest content-related pet peeve?
When I read something and think, “No human being would ever utter those words.”
“We implement cutting-edge processes to reduce costly redundancies that hamper systematic performance across the network.”
What. The. Eff?
It’s not just tech companies with corporate jargon that are guilty. I see this even with fitness trainers talking about “I’m going to optimize your fat burning capability by leveraging the latest innovations in nutrition research to accelerate your metabolic efficiency.”
Oftentimes, the best content reads like a casual conversation. (Yeah, there are exceptions.)
That’s good news if you’re not much of a writer. It means you don’t need to write your content. Speak it. Record it. Transcribe it. Then turn that into your content. Or at least use that as your starting point.
Writing that reads like it came straight from your mouth (because it did) will often resonate far more than some contrived wordsmithed jargon.
