Your prospects see an average of 5,000 ads a day. This means if you don’t stand out, you’ll be lost in the sea of competition.
And “competition” isn’t just others in your industry. Apple’s competition isn’t just Microsoft. A fitness trainer’s competition isn’t just others who teach weight loss.
Competition in today’s world is anything that could capture your prospects’ attention. That means you’re also competing against YouTube cat videos, Netflix series, and news stories.
This is actually good news… IF you know how to piggyback on what people are already paying attention to.
Ask yourself, what’s a trending topic? Then tie your content marketing into that.
For instance: Joel Bauer, during a prior US presidential election, used this message “Presidential candidates need to read this book or lose the election” to get major media appearances. Then he was able to promote his book How To Persuade Those Who Don’t Want To Be Persuaded.
Rather than redirect attention towards you, it’s far easier to get yourself in front of where people’s attention is already at.
